We Are Creative - C-Creative

Castiglioni and co-founders Adrian Morton and Paolo Bianchi, renowned and highly respected figures in the motorcycle industry, bring unmatched expertise and long-standing collaboration. From the very beginning, the project has been supported by Sequedge, a global investment group led by Japanese entrepreneur Kazunari Shirai, whose strong partnership and shared passion for motorcycles have been key to driving the company’s vision and growth.

Mission

& Concept idea

WE DON'T FEAR A BLANK CANVAS.
WE SEE IT AS AN OPPORTUNITY TO EXPRESS OUR SKILLSET AND CREATIVITY WITH A UNIQUE APPROACH.

We entrust our creations to partners who, like us, aim for business success. As a flexible and agile company, we adapt quickly to the challenges clients bring us. Our multidisciplinary expertise and continuous pursuit of innovative, cutting-edge solutions drive a design approach focused on delivering high-quality, impactful results.

Teamwork

DYNAMIC & FLEXIBLE TOWARDS CUSTOMERS CONCEPTS

Our studio operates at the perfect intersection of experience and agility. We use our senior leadership as a roadmap for our young, talented team, creating a daily habit of knowledge sharing that keeps our production cycles efficient and innovative.

This commitment allows us to uncover smarter solutions that fulfil the specific needs of our customers. We provide the right balance of specialized skills to support your journey, unlocking the full power of design as a key success factor for your brand’s evolution.

Leadership

Meet the founders

Select a profile to discover their story.

Giovanni View profile Adrian Morton

Adrian View profile Paolo Bianchi

Paolo View profile

✕

Founder / Vision

Giovanni Castiglioni

Heir to the legendary Claudio Castiglioni, who spearheaded the relaunch of iconic brands such as Ducati, MV Agusta, and Husqvarna, Giovanni Castiglioni founded C-Creative in 2020, bringing together an elite team and international capital to offer a multidisciplinary experience at the highest levels.

He brings decades of expertise in automotive, interior design, and consumer products to the table, setting new standards of excellence in global industrial design.

✕

Co-Founder / Design Direction

Adrian Morton

Adrian, author of "The World's Most Incredible Motorcycles," was a key figure in MV Agusta's rebirth and, as a designer at Benelli, worked on the Tornado 900 three-cylinder superbike and the subsequent TNT1130 naked bike.

At MV Agusta, he was promoted to Design Director of the Castiglioni Research Center, where he played an active role as chief designer for over 18 years, demonstrating an innovative approach to design while maintaining a constant sensitivity to the brand's values and historical significance.

✕

Co-Founder / Engineering Vision

Paolo Bianchi

Paolo, as a design engineer, began his career within the team that created the legendary Ducati 916 project. He worked at the CRC (Castiglioni Research Center) as General Manager, alongside President Claudio Castiglioni and designer Massimo Tamburini. In this context, Paolo was heavily involved in the creation of numerous iconic motorcycles.

In 2011, together with Giovanni Castiglioni and Adrian Morton, he continued his career with the launch of the Moto2 project (2018) and, the following year, the Superveloce, Brutale 1000, and Rush projects.

contact

Want to evolve with us?

Get in touch!