EICMA 2024 concludes with an important step forward for C-Creative. The exhibition proved to be a key moment for strengthening relationships with the company’s
partners, while also opening up new opportunities for growth and future development.
Projects with Moto Morini
This year, the Moto Morini Corsaro GT was presented with great pride—a touring version that completes the Corsaro family previously introduced over the past years.
The project is based on the same technical platform as the sport and naked versions, with targeted modifications aimed at adapting ergonomics and comfort to the needs
of a touring motorcycle.
The die-cast frame remains one of the defining features of this model and is clearly visible in the bike’s side profile. The structure embraces the V-engine, which is
intentionally left exposed as a key icon of MotoMorini’s DNA. The front end also establishes a strong connection with previous models: reinterpreted in its forms, it
maintains a coherent and recognisable look, reinforcing the family feeling of the entire Corsaro lineup.
Within the stand, the three motorcycles were displayed side by side, creating a solid and coherent visual impact. We are proud to have contributed to shaping the DNA
and the future of the Moto Morini brand.
Projects with QJ Motor
Two new models were presented with QJ Motor during this edition of EICMA.
Creating a new product for QJ Motor goes beyond design alone; it involves a deep investigation carried out together with the brand to identify its nature, core values,
future vision, and the image the product must convey for a new generation of vehicles that can be defined as proudly Chinese.
The first project is the SRK 1000 RC, a restyling of the Ten_78 concept, originally presented at EICMA 2023. The intervention aimed to reinterpret the concept in its
final form, ready for series production. The design work also included the development of graphics and the UI design of the dashboard, contributing to a coherent and
contemporary user experience.
The new SRK 1000 RR was also unveiled—a naked motorcycle derived from the sport version and developed on the same technical platform. The design research
focused on defining a strong and recognisable identity for the brand. The family feeling is particularly evident in the headlight, while the overall shapes, rather than being
a direct translation of the sport model, reinterpret the same concept in a new way. The result is a muscular motorcycle with bold volumes and powerful forms: two large
air intakes extend forward like blades, while the rear is characterised by two floating light elements that emphasise a high-tech aesthetic.
Brand Identity and Cross-Disciplinary Projects
Alongside product design activities, C-Creative continues its commitment to brand identity development and comprehensive brand care. The collaboration with plastic
accessories manufacturer 5XCinque has been further consolidated: after defining the brand identity and positioning, C-Creative designed the exhibition stand presented
at EICMA this year, overseeing both its design and overall visual impact.
In addition, new products dedicated to the cycling world were designed, marking the company’s entry into a cross-disciplinary market. These products are conceived as
complementary tools to support the training activities of the brand’s riders.
Conclusion
EICMA 2024 therefore stands as a moment of synthesis and relaunch for C-Creative—an occasion in which vision, design strategy, and collaboration with partners found
full expression through tangible products and increasingly well-defined brand identities. From the development of new models to the creation of recognisable design
languages, and from visual communication to brand experience, the work carried out reflects a clear intention to face future challenges with an integrated and conscious
approach. A path of growth that looks ahead, continuing to build value through design, research, and innovation.