Alongside Castiglioni, co-founders Adrian Morton and Paolo Bianchi, friends and long-time collaborators, talented figures among the best known and most respected in the motorcycle sector, who together can boast a wealth of skills and experience that are hard to match. Supporting the project right from the outset, as shareholders, was the Sequedge proprietary investment, one of the most important global groups, which
ranges from fashion brands such as the Italian Costume National to the most prominent Asian publishing as well as the world of technology, finance and the largest scale of nursing care service. It is led by the Japanese tycoon Kazunari Shirai, linked to Giovanni by a great friendship and a common, visceral passion for motorcycles.
Alongside Castiglioni, co-founders Adrian Morton and Paolo Bianchi, friends and long-time collaborators, talented figures among the best known and most respected in the motorcycle sector, who together can boast a wealth of skills and experience that are hard to match. Supporting the project right from the outset, as shareholders, was the Sequedge proprietary investment, one of the most important global groups, which ranges from fashion brands such as the Italian Costume National to the most prominent Asian publishing as well as the world of technology, finance and the largest scale of nursing care service. It is led by the Japanese tycoon Kazunari Shirai, linked to Giovanni by a great friendship and a common, visceral passion for motorcycles.
We entrust our creations to those who, like us, are committed to the success of their businesses. As a new company, we are designed to be flexible responding in our vision to the kind of challenges that customers come to us for.
This agile attitude is a key factor in customer’s needs for successful projects. The experience reflects on our multidisciplinary skills, the approach that binds us to the design is based on the constant search for application methods and cutting-edge.
We leverage our experienced team leaders, as a foundation and guide for our young talented team. Through this wise combination, sharing is a daily habit to keep the workflow on course. This means bringing an added focus on people and response that reveals smarter solutions for the fulfilment of our projects with our customers. The outcomes are products and solutions that emotionally engage their users, attracting them at a deep emotional level, which motivates behaviour change, increases adherence, and naturally enables client satisfaction.
Why we do it differently?
Because we have the right size and balance of skills to support your growth, unlocking design is a key success factor.
Started by Giovanni Castiglioni at the end of 2020, visionary heir of Claudio Castiglioni, one of the greatest protagonists of the world motorcycle industry, founder of Cagiva and creator of the relaunch of international brands such as Ducati, MV Agusta and Husqvarna, together with a group of historical collaborators and supported by international investors, C-Creative aims to make available the know-how of decades of experience at the highest levels in the automotive, home design and consumer products sector with a unique creative platform. Starting from the project idea and the initial sketch, C-Creative can develop a finished product, ready for large-scale industrialization, passing from Virtual Reality as well as from the definition of Brand Identity and Product Vision.
Born in Norwich, Great Britain after attaining a degree in Transportation Design at the University of Coventry he then attained a prestigious position within the Master’s Vehicle Design course at the Royal College of Art, London. Upon graduation, he moved to Italy to work for the legendary motorcycle designer Massimo Tamburini. Adrian, author of the Worlds most incredible motorcycles, was involved in the rebirth of MV Agusta with the Brutale 750 project. Given the opportunity to create his creative team Adrian moved to Benelli, where he worked on the 3-cylinder Tornado 900 Superbike and World Superbike. Following the Tornado the development of the TNT1130 naked ensued. Adrian then returned to MV Agusta and following the departure of Massimo Tamburini, was promoted to Design Director of Castiglioni Research Center, where he remained an active role as lead designer for over 18 years thanks demonstrating an innovative approach to design whilst retaining an unparalleled sensibility to the brand values and it’s historic importance.
Paolo with the role of design engineer initiated his career within the team that created the legendary Ducati 916 project, where he immediately understood that innovation can distinguish a design. With this philosophy, he worked in CRC (Castiglioni Research Center) as General Manager, flanked by President Claudio Castiglioni and the designer Massimo Tamburini. In this contest, Paolo has been heavily involved in the creation of many famous motorcycles including the first re-born MV Agusta F4 to the F3, Rivale, Dragster, Turismo Veloce, and Brutale family. In 2011, Alongside Giovanni, son of Claudio Castiglioni and Adrian Morton (Design Director), he continued his career with the birth of the Moto2 project (2018) and the Superveloce, Brutale 1000 and Rush project the following year.
Want to evolve with us?
